Why?

We have created this site to be an independent forum for marketing professionals to contribute to an important topic that serves to better our communication and marketing practices across any cnahe, electronic direct marketing (eDM).

 

Waste

Given we are the lucky ones to have seen the data and waste firsthand, disengagement with subscribers and general lack of care when it comes to “email marketing”, “e-blasting” and SMS campaigns a set of principles needs to be established across the marketing and communications industry to stop wasting your subscribers time and your time.

 

Promotion

This is less about promotion of individuals and businesses rather than a site to encourage electronic direct marketing to become a mainstream marketing discipline. If you or your organisation has developed content or material relevant to the development of this topic and standard then please feel free to share it and be recognized.

 

It is important to register, provide a brief bio and become active on this topic.