industry comment

I am very pleased to announce that long time advocate for eDM, Ranil Rajapaksha has joined me in formulating the electronic direct marketing (eDM) committee with the purpose to continue to enhance the definition and educate the marketing and business community for the reduction in e-Blasting and indiscriminate messaging that plagues our Inboxes and cell
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eDM is about accountability and driving 1-2-1 electronic engagement. When we observe the Australian media discussions there is nothing that really looks like helping both the consumer and advertiser from poor accountability by those in the industry. Education is the key to driving better medai outcomes and we will be working on a series of
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