eDM Discussion

Open to people that wish to contribute to the definition

I am very pleased to announce that long time advocate for eDM, Ranil Rajapaksha has joined me in formulating the electronic direct marketing (eDM) committee with the purpose to continue to enhance the definition and educate the marketing and business community for the reduction in e-Blasting and indiscriminate messaging that plagues our Inboxes and cell
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eDM is about accountability and driving 1-2-1 electronic engagement. When we observe the Australian media discussions there is nothing that really looks like helping both the consumer and advertiser from poor accountability by those in the industry. Education is the key to driving better medai outcomes and we will be working on a series of
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eDM as an umbrella definition was designed based off the original acronym “electronic direct mail” as the term was used for just about any email campaigns being sent throughout the Asia Pacific. Electronic direct marketing principles apply to any direct messaging that is for commercial outcomes be it email, SMS and now chat messaging. The
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Implementing eDM is a systematized process that is specific to each organization and industry. Implemented correctly it can be time consuming at first but with significant rewards in the short, medium and long term. When implemented correctly managed should be able to analyze the answers to the following questions whenever required: 1.) What is the
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Looking at the campaign results for our clients using the self-serve version of Zulu eDM it is still clear that marketing teams are NOT checking campaign results. When I first started campaigning in the 90’s the first thing I would look at was the bounce-backs. Mainly due to primitive software and no analytic’s. Then came
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