eDM Admin

I am very pleased to announce that long time advocate for eDM, Ranil Rajapaksha has joined me in formulating the electronic direct marketing (eDM) committee with the purpose to continue to enhance the definition and educate the marketing and business community for the reduction in e-Blasting and indiscriminate messaging that plagues our Inboxes and cell
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eDM is about accountability and driving 1-2-1 electronic engagement. When we observe the Australian media discussions there is nothing that really looks like helping both the consumer and advertiser from poor accountability by those in the industry. Education is the key to driving better medai outcomes and we will be working on a series of
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Looking at the campaign results for our clients using the self-serve version of Zulu eDM it is still clear that marketing teams are NOT checking campaign results. When I first started campaigning in the 90’s the first thing I would look at was the bounce-backs. Mainly due to primitive software and no analytic’s. Then came
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The primary purpose of eDM is to drive organizational and subscriber value. Smart marketers will use eDM as a revenue  predictor as well as a sales management strategy.  Lets say you have team of 8 sales people. That is 8 sales people that should be generating eDM subscribers through their daily activity. Be it face to face
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The eDM Factory is currently in the last stages of providing a franchise industry white paper and we would like  valuable input from member of Franchise organizations. Once completed, we will be releasing the results of the white paper to enable interested parties to get a better overview of email marketing information within the industry
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