David Barnes

David Barnes is the Global custodian of the term electronic direct marketing (eDM). He is the Global CEO of Zulu Labs and their product Zulu eDM is one of few eDM platforms. He holds an MBA from the University of Western Australia and splits his time between Australia, the Americas and Asia promoting better eDM practices delivering higher customer engagement and ultimately adding value to businesses around the World.

eDM as an umbrella definition was designed based off the original acronym “electronic direct mail” as the term was used for just about any email campaigns being sent throughout the Asia Pacific. Electronic direct marketing principles apply to any direct messaging that is for commercial outcomes be it email, SMS and now chat messaging. The
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Implementing eDM is a systematized process that is specific to each organization and industry. Implemented correctly it can be time consuming at first but with significant rewards in the short, medium and long term. When implemented correctly managed should be able to analyze the answers to the following questions whenever required: 1.) What is the
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