electronic direct marketing (eDM)

The marketing discipline defined and Industry discussion blog

eDM is about accountability and driving 1-2-1 electronic engagement. When we observe the Australian media discussions there is nothing that really looks like helping both the consumer and advertiser from poor accountability by those in the industry. Education is the key to driving better medai outcomes and we will be working on a series of
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eDM as an umbrella definition was designed based off the original acronym “electronic direct mail” as the term was used for just about any email campaigns being sent throughout the Asia Pacific. Electronic direct marketing principles apply to any direct messaging that is for commercial outcomes be it email, SMS and now chat messaging. The
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Implementing eDM is a systematized process that is specific to each organization and industry. Implemented correctly it can be time consuming at first but with significant rewards in the short, medium and long term. When implemented correctly managed should be able to analyze the answers to the following questions whenever required: 1.) What is the
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Looking at the campaign results for our clients using the self-serve version of Zulu eDM it is still clear that marketing teams are NOT checking campaign results. When I first started campaigning in the 90’s the first thing I would look at was the bounce-backs. Mainly due to primitive software and no analytic’s. Then came
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The primary purpose of eDM is to drive organizational and subscriber value. Smart marketers will use eDM as a revenue  predictor as well as a sales management strategy.  Lets say you have team of 8 sales people. That is 8 sales people that should be generating eDM subscribers through their daily activity. Be it face to face
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